Find the story.
We talk about your restaurant, your audience, and the business you want to build.
BIRMINGHAM, ALABAMA · RESTAURANT CONTENT & MARKETING
The food.
The people.
The story.
You bring something special to the table.
We help Birmingham discover it.
Signature dishes. Real conversations. The faces behind the apron. We turn what makes your restaurant yours into content people can connect with.
Made for independent Birmingham restaurants.
its close-up.
FOOD FILMS✦OWNER STORIES✦SOCIAL CONTENT✦LOCAL CONNECTION
A CONTENT TEAM AT YOUR TABLE
There’s more to your
restaurant than
what’s on the menu.
There’s the recipe that took years. The chef who remembers every regular. The owner who took a chance on a neighborhood.
That’s where we start. Main Course Theory brings together restaurant filming, podcast-style interviews, photography, and social media support to tell a fuller story of your business.
From a single content shoot to a recurring monthly partnership, we build around a reason to visit: weekday lunch, catering, dinner, or the people who make your place feel like home.
THE FOUNDERS
Joseph Levins & Dr. Josh Rand
Bringing a background in podcasting, content creation, and creative production to Birmingham restaurant storytelling.
BUILT AROUND BIRMINGHAM
A city with flavor.
Stories worth sharing.
Downtown. Avondale. Lakeview. Five Points South. Woodlawn. We’re focused on the independent restaurants that give Birmingham its character.
Illustrative concept imageCHOOSE YOUR NEXT COURSE
Let’s bring your
story to the table.
SIX WAYS TO TELL YOUR STORY
More than a post.
A reason to come in.
Explore the recurring segments we can create for your restaurant.
01 / THE STORIES
The Main Course
Signature dishes, plating, pours, and first bites. Put your strongest menu item in the spotlight with a short film built for social feeds.
Plan this story for your restaurant ↗02 / THE STORIES
Behind the Apron
Natural conversations with owners and chefs about the recipes, history, and heart behind the restaurant. Your story, in your own words.
Plan this story for your restaurant ↗03 / THE STORIES
Meet the Crew
Staff personalities, favorite dishes, and recommendations. Introduce the people who make every visit welcoming.
Plan this story for your restaurant ↗04 / THE STORIES
From Prep to Plate
Follow a dish through the kitchen, from the first ingredient to the final detail. Show the care behind the craft.
Plan this story for your restaurant ↗05 / THE STORIES
At the Table
Invite willing diners to share their real experiences. Genuine customer perspectives, filmed with permission.
Plan this story for your restaurant ↗06 / THE STORIES
This Week’s Reason to Visit
Lunch specials, brunch, catering, seasonal dishes, or events. Give your audience a clear invitation and next step.
Plan this story for your restaurant ↗Images throughout this site illustrate the creative concept; they are not client work or testimonials.
HOW WE WORK
From your kitchen
to their feed.
Bring the cameras.
We plan a focused shoot around your dishes, people, and atmosphere.
Make it connect.
We edit the content, agree on the message, and deliver or publish according to your package.
YOUR FIRST COURSE
Try one shoot.
See your story take shape.
Start with a focused visit and a collection of ready-to-publish content. A practical first step before choosing a monthly partnership.
Plan my starter shoot ↗$750 / one-time
Starter Content Shoot
- One on-site visit, up to 90 minutes
- 4 edited vertical videos
- 10 edited photos
- Captions for your restaurant to publish
- One revision round
Final scope and scheduling confirmed before booking.
KEEP THE STORY GOING
A seat at your table.
Every month.
Choose the level of content and support that fits your restaurant.
01 / FIRST COURSE
A consistent presence.
$1,500/ month
For restaurants ready to show up regularly with fresh content.
- One filming visit, up to 2 hours
- 8 vertical videos + 15 edited photos
- One brief owner or staff interview
- 12 feed posts + 4 story frames
- Instagram & Facebook publishing
- Content performance report
02 / MAIN COURSE
A fuller story.
$2,250/ month
Our recurring storytelling and social media partnership.
- One filming visit, up to 3 hours
- 12 vertical videos + 20 edited photos
- One owner or staff interview session
- 16 feed posts + 8 story frames
- Instagram & Facebook publishing
- Weekday customer message and comment support, up to 15 min/day
- Content & customer-action report
03 / CHEF’S TABLE
A bigger feature.
$3,000/ month
More stories, a longer feature, and a local campaign.
- Two filming visits, up to 2 hours each
- 16 vertical videos + 30 edited photos
- Owner and staff interview sessions
- 20 feed posts + 12 story frames
- Instagram & Facebook publishing
- Weekday customer message and comment support, up to 20 min/day
- One edited 8–12 minute feature
- One local ad campaign, 2 variations
- Content & campaign report
Feed-post totals include videos. Posting the same piece on Instagram and Facebook counts as one original post. Restaurant-paid ad spend is separate; ad management for First Course and Main Course is quoted separately. Scope and terms confirmed in your proposal.
BEFORE WE GET STARTED
A few things
you might be wondering.
Do we need a monthly package?
No. The $750 starter shoot is a one-time starting point. We can discuss ongoing support after you have content to work with.
Do you create a full podcast?
Short owner and staff interviews are built into the monthly packages. Chef’s Table includes one edited 8–12 minute feature; other longer features can be quoted separately.
Who owns our social accounts?
Your restaurant keeps ownership of its accounts. Publishing access, content usage rights, approvals, and response responsibilities are agreed before work begins.
Can you guarantee sales or followers?
No. We focus on consistent content and measurable actions aligned with your goals. Results depend on the offer, audience, budget, and restaurant experience.
Will you use AI instead of filming our food?
Your actual food, people, portions, and atmosphere are the foundation. AI may support creative development, editing, or graphics; any creative treatment is agreed with you.
LET’S PUT YOUR STORY ON THE MENU
What makes your
restaurant
worth discovering?
Tell us a little about your restaurant and the content you have in mind.
Email us at info@maincoursetheory.com, or fill out the details below to prepare an email inquiry.
A PLAN FOR YOUR RESTAURANT
Start with a pilot.
Build with purpose.
A focused first 90 days, followed by a year of stories, seasonal opportunities, and regular reviews.
Choose one business priority—weekday lunch, catering, reservations, or neighborhood recognition. We shape the content around that goal and review the customer actions you can track.
THE FIRST 90 DAYS
Learn what connects.
Then refine it.
Days 1–30 · Establish
Agree on your priority, record a starting baseline, plan the first shoot, and introduce your dishes, owner, and team. Set the publishing schedule and approval process.
Days 31–60 · Test
Continue the story series and test clear reasons to visit. Review which content prompts interest, inquiries, offer redemptions, or reservation activity where tracking is available.
Days 61–90 · Refine
Use the findings to adjust the content and promotions. At the pilot review, compare available results with the baseline and decide on the right ongoing scope together.
The pilot partnership
The proposed starting point is a 90-day Main Course partnership at $2,250 per month—$6,750 over three months, paid monthly in advance. Deliverables follow the Main Course package. Restaurant-paid ad spend and separately quoted services are additional.
Want a smaller first step? The $750 one-time Starter Shoot is also available. It has its own scope and does not include the full 90-day partnership.
Proposed terms, scope, and scheduling are confirmed in your agreement. The pilot is designed to evaluate fit and performance; results are not guaranteed.
A TWELVE-MONTH PLANNING FRAMEWORK
Keep the story fresh.
Give it direction.
This roadmap includes the first 90 days as Quarter 1. Continuing after the pilot is a separate decision, with the package and terms agreed at the review.
Build the foundation.
Complete the pilot: establish your baseline, launch recurring stories, and identify the content and offers worth developing.
Strengthen consistency.
Refine the strongest story formats and maintain a dependable publishing rhythm. Focus on the restaurant priority chosen at the pilot review.
Plan around opportunity.
Prepare content for seasonal menus, catering, events, or quieter trading periods that matter to your restaurant. Campaign production and paid media follow your agreed package.
Review and plan ahead.
Review the year’s available content and customer-action results, refresh your story library, and set priorities for the next year.
A review every quarter.
We revisit the goal, content performance, and available customer actions. Organic and paid results are reviewed separately, with tracking based on the tools and information your restaurant can provide.
The annual roadmap is a planning framework. Monthly deliverables and pricing depend on your selected package; additional shoots, locations, and services are scoped separately.